April 28, 2017

الذكري السابعين لفريق ابتكار الفئة HLE COQ SPORTIF: ستروين و

عندما يفتح معرض المركبات التجارية في برمنجهام أبوابه في 25 أبريل ، سيتم عرض نتائج تعاون رائع بين Citroën وعلامة فرنسية أخرى جريئة وخلاقة ، Le Coq Sportif. للاحتفال بالذكرى السنوية السبعين لسيارة H من النوع H ، توحد الفريقان لتخصيص نوع H الأصلي و New Jumpy في ألوان Le Coq Sportif - وهو أمر طبيعي للقيام به لعلامتين فرنسيتين وضعتا لهجتهما على خلق الجودة ، والحديثة ، والمنتجات المتقدمة تقنياً والتي يمكن أيضاً أن تدعي أنها "مشهورة" في أدق معاني المصطلح. كانت الشركتان تتطلعان للاحتفال بإبداع الطراز H وربطه بخليفته الجديرين ، سيارة Citroën Jumpy ، وهي سيارة معترف بها من حيث التصميم والراحة والعملية.

Natural collaboration between two iconic french brands

Citroën has chosen the Commercial Vehicle Show in Birmingham for the world premiere of two show cars, one based on the Type H and the other on the New Jumpy – two vans that range across 70 years of history and illustrate Citroën’s prominence in the light commercial vehicle segment.

These two distinctive concept vehicles are the outcome of extensive interior and exterior customisation work to present the Le Coq Sportif brand. They represent a design approach to mobile bicycle workshops that combines beauty and functionality:
– the Type H, evoking authenticity and nostalgia, with warm materials;
– the Jumpy, projecting a sleek, modern spirit with its simplicity and white colour.

600x430_23

TWO MOBILE WORKSHOPS FLYING THE FRENCH COLOURS

The Type H and Jumpy have been converted into mobile bicycle maintenance workshops. They can also be transformed into workshops for flocking jerseys, if that is the work to be done – a sly wink at their dual character, both attractive and functional. The Citroën Style Centre and the Le Coq Sportif styling office have combined their creative energy and expertise to develop the two vans, which display Le Coq Sportif’s colours along with the brand’s name and logo on each side.

The two show cars have a different spirit in side:

–  The Type H plays the authenticity and nostalgia card. It has a warm and simple feel about it that is cheerful and comfortable, with light-coloured woodwork made of different types of wood, like “batipin”, which lines the workshop and the wall where tools are hung. The seats in the cabin are upholstered in natural, chocolate-coloured leather, enhancing the cachet of the interior and playing on the theme of natural materials.
–  The New Jumpy strikes a modern and refined note. Its black woodwork contrasts with white leather seats accented with red, white, and blue topstitching.

600x430_33

Following their World Premiere on the Citroën stand at the Birmingham Commercial Vehicle Show, these two vans will be on display at Le Coq Sportif communications events. These enjoyable and original events, whether connected with cycling, the inauguration of points of sale, or the delivery of Le Coq Sportif corners, will be relayed on social media with the hashtags #CitroënJumpy #LeCoqSportif