A huge ceremony by the Pyramids celebrates the new partnership between Citroën PSA and Kasrawy Group in Egypt
Kasrawy Group announced the start of a new phase for Citroën brand in the Egyptian market, they organized a special ceremony attended by the two group’s top management.
Cairo 24th July 2019
Kasrawy Group announced the start of a new phase for Citroën brand in the Egyptian market, they organized a special ceremony attended by the two group’s top management, key figures press and celebrities after the signage of partnership with PSA Group to be its exclusive dealer for the distribution and service of Citroën vehicles in Egypt.
The new partnership between both Kasrawy and PSA is considered a new start for Citroën brand in the Egyptian market, as the ambition of Kasrawy Group is in lined with the strategies of the PSA Group to achieve its objectives by precise development plan for Citroën in Egypt and to achieve the deserved prestige for a brand with long history in the Egyptian market, the best aftersales support service and a wide network of distributors and authorised service centres
Earlier, Mr. Mohammed El Kasrawy – Chairman of Kasrawy Group , Mr. Christophe Lomard Executive Vice President – Middle East and Africa PSA Group and Mr. Samir Cherfan Senior Vice President Sales and Marketing for Middle East and Africa Region, officially inaugurated the first full service centre for Citroën in Asmarat area of Mokattam area in Cairo , Also a show room has been inaugurated in Mohandessin as part of Kasrawy’s solid expansion plans to cover
All over Egypt within the upcoming two years. The group has also declared a wide network of certified distributors and service centres for Citroën in Egypt.
As part of its plan to support and develop Citroën in Egypt, Kasrawy Group has announced introducing modern and diverse SUV models that meet different needs of large segments of the Egyptian market, opening new horizons for Citroën fans in Egypt who will enjoy a variety of cars designed with the highest standards of quality, comfort and safety.This plan starts with the launch of the latest models new Citroën C3 Aircross and C5 Aircross.
With over 40 years’ experience, El Kasrawy Group is keen to provide the customers by the best service and rely on providing a high quality products backed with the best after sales service through its professional well equipped facility, high-tech tools and trained manpower.